Through our company Ufilms I project managed a promotional video for Stockton Riverside College that aimed to give a better insight as to what student life was like. Myself and Jess took charge and created this piece on our own for the most part with a little help from our peers when it came to conducting interviews. This production came off the back of our company winning a dragons den style competition which I was also a part of.
For the competition we had to pitch our business and a business plan to a panel of local business owners and a member of the princes trust. We pitched the idea of creating a series of promotional videos for the college, one for each department, as we believed that the college was not promoting themselves in the right way to attract their target audience of young people. As young people ourselves we believed that we were the perfect people to create content for the college to distribute and so we pitched our idea and won a prize of £100.
Our first ever meeting took place 24/1/17. In this meeting we discussed our plans to produce a series of promotional videos for the college from a students point of view. It was decided that Myself and Jess would be the project managers for this task and so we set up a meeting with a member of the college liaison team.
Our first meeting with a College representative took place on 8/3/17. During in this meeting we discussed with James, who was our main contact, exactly what he wanted us to show to future potential students. He expressed to us that main focus of this video should be to show potential students what student life was like at the college and to show exactly what kind of vibes our college has whilst of course remaining professional in our execution. He wanted to address issues such as safety and learning experience and thought that because we are currently students studying at the college we would be perfect to answer these questions and entice other students to join the experience.
From the meeting myself and Jess thought that it was clear as to what we needed to do. We began brainstorming ideas and decided that we definitely needed to include interviews from current students to get there take on what the college was like. As for showing the vibe of the college we knew that this would be slightly trickier. We looked back at when we first started college and decided that one of the most nerve racking parts of our enrolment was not knowing our surroundings and this also rang true with some other members of our class when we consulted them. From this revelation we decided that the best thing to include in the promotional video would be a brief look at some key areas of the college a bit like a guided tour would provide. We decided that in this tour we should include: The LRC, Student Common room, Cafeteria and SRC TWO.
Filming Began on 9/3/17. First of all we filmed the virtual tour section of the promotional video. Myself and Jess took a camera and walked on the route that we had plotted previously trying to show off as much of the college as we possibly could. We then conducted 2 interviews with members of our class (Chloe and Taylor) and asked them questions that ticked the boxes we had set ourselves. After the filming process was over began to put everything together in editing. Everything was coming together very well and was looking pretty good but we decided that we should probably include 1 more interview just to be safe.
On 27/3/17 we conducted our 3rd and final interview with Flo a first year acting student and with that filming was complete. We went back to the edit and added Flo's interview and a few finishing touches to what would be our first draft video.
Our first draft was completed on 4/4/17 and so we contacted James to arrange a meeting. He came down with a few of his colleges from the liaison team so that they could view our first draft and suggest any improvements that they thought would benefit us and the final product.
For the competition we had to pitch our business and a business plan to a panel of local business owners and a member of the princes trust. We pitched the idea of creating a series of promotional videos for the college, one for each department, as we believed that the college was not promoting themselves in the right way to attract their target audience of young people. As young people ourselves we believed that we were the perfect people to create content for the college to distribute and so we pitched our idea and won a prize of £100.
Our first ever meeting took place 24/1/17. In this meeting we discussed our plans to produce a series of promotional videos for the college from a students point of view. It was decided that Myself and Jess would be the project managers for this task and so we set up a meeting with a member of the college liaison team.
Our first meeting with a College representative took place on 8/3/17. During in this meeting we discussed with James, who was our main contact, exactly what he wanted us to show to future potential students. He expressed to us that main focus of this video should be to show potential students what student life was like at the college and to show exactly what kind of vibes our college has whilst of course remaining professional in our execution. He wanted to address issues such as safety and learning experience and thought that because we are currently students studying at the college we would be perfect to answer these questions and entice other students to join the experience.
From the meeting myself and Jess thought that it was clear as to what we needed to do. We began brainstorming ideas and decided that we definitely needed to include interviews from current students to get there take on what the college was like. As for showing the vibe of the college we knew that this would be slightly trickier. We looked back at when we first started college and decided that one of the most nerve racking parts of our enrolment was not knowing our surroundings and this also rang true with some other members of our class when we consulted them. From this revelation we decided that the best thing to include in the promotional video would be a brief look at some key areas of the college a bit like a guided tour would provide. We decided that in this tour we should include: The LRC, Student Common room, Cafeteria and SRC TWO.
Filming Began on 9/3/17. First of all we filmed the virtual tour section of the promotional video. Myself and Jess took a camera and walked on the route that we had plotted previously trying to show off as much of the college as we possibly could. We then conducted 2 interviews with members of our class (Chloe and Taylor) and asked them questions that ticked the boxes we had set ourselves. After the filming process was over began to put everything together in editing. Everything was coming together very well and was looking pretty good but we decided that we should probably include 1 more interview just to be safe.
On 27/3/17 we conducted our 3rd and final interview with Flo a first year acting student and with that filming was complete. We went back to the edit and added Flo's interview and a few finishing touches to what would be our first draft video.
Our first draft was completed on 4/4/17 and so we contacted James to arrange a meeting. He came down with a few of his colleges from the liaison team so that they could view our first draft and suggest any improvements that they thought would benefit us and the final product.
There feed back was as follows:
- Title sequence
- statistics
- social media tags
- subtitled version
- Ofsted rated good
- include pupils first name and school
We found this feed back extremely beneficial and kept it in mind when re-editing the promo. We were able to include almost all of the changes that were suggested apart from the inclusion of pupils names and former schools as unfortunately this did not look right or fit with the final product and so had to removed.
With all the other improvements added we were extremely happy with the outcome of the video. It is crazy how such fine details can add that little something which makes a video look so much more professional.
We contacted James and arranged a final viewing. He was also very pleases with what we had created but did point out a few punctuation errors that we had missed before exporting the video. We quickly fixed these issues and James collected the video and paid us our £80 fee.
From this production we were also able to secure a second promotional video that explores the specialist facilities that the college offers such as the aviation plane and Salon. This video is currently in production.
With all the other improvements added we were extremely happy with the outcome of the video. It is crazy how such fine details can add that little something which makes a video look so much more professional.
We contacted James and arranged a final viewing. He was also very pleases with what we had created but did point out a few punctuation errors that we had missed before exporting the video. We quickly fixed these issues and James collected the video and paid us our £80 fee.
From this production we were also able to secure a second promotional video that explores the specialist facilities that the college offers such as the aviation plane and Salon. This video is currently in production.
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