Monday, 9 November 2015

Pre production/ Production process - unit 29: Music video production

A few weeks ago my group and I had to each come up with an idea for a music video for a song of our choice. My idea was for the song "Daylight" by Maroon 5 but using a cover version of the song sang by Boyce Avenue. The idea is all about how people are spending their last nights together. The idea featured 3 separate groups of people who are spending their last night together for a variety of different reasons such as leaving to go to the army, Going away to another country for work and someone dying.  We all presented our idea to our teacher and the most developed idea would be chosen. The idea that was chose was my idea, our teacher expressed how she thought mine was the clearest one in the group and the one that she could visually picture in her head the easiest. 
 
Throughout the week we have continued to create the preproduction work that is required for our music video. We have almost completed all of the work that is need and plan to finish anything that isn’t completed before our first filming session on Monday the 9th of November. I have personally been going round each member of the team and providing help with anything that was required. For the majority of the time I have been working on casting, shots lists and the story board, I have been working on these things so that I can best create our music video in the way I imagined it. Everyone chipped in on how to make the music video better and together we have came up with some really good and imaginative ideas. I have also worked on contracts for our crew and the actors and have organised one of our filming locations.

So far we have filmed half of our music video and have one more day of filming left before we have all of our required footage, I would say that tonight was fairly successful even though one of our actors dropped out i few hours before filming was supposed to start and I had to fill in the part. Although this was not great for the production process, it was our only option and had to happen. The story of the businessman who had to leave for work overseas and the old man who was passing away is done, now all we have left to do is film the main focus of the video. The soldier who is leaving to go to war
 
 
Although we have not completed all of our filming I have used my time to organise all the footage that we currently have. I have organised all of our footage into bins, renamed it and re watched the footage to locate any bad pieces. I spent this time trying to see if there was any continuity errors or issues with the footage that would make it unusable. Once this footage found it was removed. We have also now finished all preproduction work. Although this took longer than we thought I believe that it will have been completed to a higher standard compared to if we had rushed it. 
 
 
We have now completed all of our filming for the music video. Due to the fact that I did not have to act during the second shoot I believe that I was much more successful in my role as a director. I was able to direct shots that better captured what I had imagined. Overall I think that the second shoot was much more successful than the first. We managed to gather some great footage that was very well set up. Now all that is left to do is to edit together the music video and create the final product. Then the process will be complete.
 
 
 

Sunday, 1 November 2015

Film Review - Back To the Future - Class task

The classic film Back To The Future is a fantastic example of how writing can be used in many different ways. The writing influences everything from the pace of the film to the moods that are established. A wide range of different types of comedy also appear in the film due to the writing. Clever comedy is used in the form of dialogue that references the cultural differences of the times such as sayings that are used by Marty. Slap stick comedy is also used to provided easy laughs for younger audiences. The film really caters for many different audiences, even though its main target audience was teenagers it has something for everyone. The editing is used throughout the film to match what is happening on screen. During the more action packed parts of the film the editing pace is much faster than the other parts of the film.

Story synopsis Draft 1 - unit 24: writing for television and video

The character who can not be put down.
The main character is set with the task of planning a surprise birthday party for his girlfriend. Him and his group of friends then set out to organise it, arranging everything that is needed to create the best party possible. Along the way things go wrong which makes the whole task much harder to complete and his absolutely useless friends aren't exactly helping the cause either.

Thursday, 22 October 2015

The Job of the director - Class task





  • Being the driving creative force in a film's production - visualising and defining the style and structure of the film, then bringing it to life
  • Carrying out duties such as casting, script editing, shot composition, shot selection and editing
  • Acting as the crucial link between the production, technical and creative teams


  • To do this role, you will need to:
    • have exceptional artistic vision and creative skills
    • have unerring commitment
    • have a deep passion for filmmaking
    • be a strong and confident leader
    • make decisions
    • delegate and collaborate with others
    • have excellent communication and interpersonal skills
    • inspire and motivate the team
    • have an extensive understanding of the entire filmmaking process, from both technical and creative points of view
    • pay attention to detail
    • remain calm and think clearly under great pressure
    • have great self-belief
    • be determined to succeed
    Directors are responsible for creatively translating the film's written script into actual images and sounds on the screen. They are ultimately responsible for a film's artistic and commercial success or failure.

    Directors may write the film's script or commission it to be written, or they may be hired after an early draft of the script is complete. They must then develop a vision for the finished film and work out how to achieve it.

    During pre-production, Directors make crucial decisions, such as selecting the right cast, crew and locations for the film. They then direct rehearsals and the performances of the actors once the film is in production.

    They also manage the technical aspects of filming including the camera, sound, lighting, design and special effects departments.

    During post production, Directors work closely with Editors through the many technical processes of editing, to reach the final cut or version of the film. 


    For this job I am going to be a strong leader and also be very decisive to try and create the best possible final product. I will be very involved in what the rest of the team is doing to give them help if they ever need it. I will make sure the all of the crew and cast are happy and understand their job.

    Tuesday, 20 October 2015

    Things that back to the future taught us about script writing - Class task

    Alan Silvestri

    Alan was first drawn to music at an early age. Beginning as a drummer, his love for instruments quickly grew to include the bassoon, clarinet, saxophone and guitar. Writing his own music and forming numerous bands during his early school days, his musical life would lead him to the Berklee College of Music in Boston where he was to enroll as a composition major.
    As a guitarist in Cochran's popular band, Alan toured America. Continuing to explore his love of music, he moved to Hollywood and the result was his first movie score with 1972's "The Doberman Gang (1972)".
    He would score a number of small films during this period before breaking through as a television composer during the second season of the hit series CHiPs (1977)
    Silvestri's talent for percussive melodies would particularly impress Robert Zemeckis, who gave the composer his breakthrough score in the action-comedy hit "Romancing the Stone (1984)".
    Both director and composer were suddenly propelled to a hugely successful collaboration that would include the "Back to the Future (1985)" series, "Who Framed Roger Rabbit (1988)", the Oscar-winning "Forrest Gump (1994)" (for which Silvestri received an Academy Award nomination for Best Original Score), "Contact (1997)", "What Lies Beneath (2000)", "Cast Away (2000)" (for which he won a Grammy Award for Best Instrumental Composition), "The Polar Express (2004)" (whose song "Believe", co-written with Glen Ballard, won a Grammy Award for Best Song Written for Motion Picture, Television or Other Visual Media and was nominated for an Academy Award for Best Original Song), "Beowulf (2007)", "A Christmas Carol (2009)" and "Flight" which was released on November 2nd, 2012.
     Through the years and over 100 scores, Alan has distinguished himself in many genres, from action sci-fi (Marvel's "Avengers Assemble (2012)" and "Captain America: The First Avenger (2011)") to thrilling suspense ("Predator (1987)", "The Abyss (1989)"), to galloping westerns ("Young Guns II: Blaze of Glory (1990)", "The Quick and the Dead (1995)"), youthful fantasy ("Stuart Little (1999)", "Lilo & Stitch (2002)", "Night at the Museum (2006)" trilogy) rollicking comedy ("Father of the Bride (1991)", "The Parent Trap (1998)", "What Women Want (2000)") and heartfelt drama ("The Perez Family (1995)", "Maid in Manhattan (2002)"). But whether composing orchestral action, or tender melodies, Alan Silvestri's work has always been identifiable by its keen sense of melody and theme. He has won 2 Emmy Awards for Outstanding Music Composition for a Series (Original Dramatic Score) for Cosmos: A Spacetime Odyssey: Standing Up in the Milky Way (2014) and Outstanding Original Main Title Theme Music for Cosmos: A Spacetime Odyssey (2014)


    The idea of "Back To The Future" came from the writer wanting to know if he would have been friends with his father if he went to school together. He then developed the idea and created an entire story for the idea.
    The script was rejected over 40 times before it was made.

    Monday, 19 October 2015

    Music video Ideas - unit 29: Music video production


    Maroon 5 - Daylight (Boyce Avenue Cover)

    The intended audience for this music video would be from 13 upwards as the song deals with topics such as death that may not be suitable for a younger audience.
    The music video will mainly be a narrative but with some elements of performance. I think it is important to create a music video that matches the lyrics of the song and conveys the story successfully.


    "Daylight"


    Here I am waiting
    I'll have to leave soon
    Why am I holding on?
    We knew this day would come
    We knew it all along
    How did it come so fast?


    This is our last night but it's late
    And I'm trying not to sleep
    Cause I know, when I wake, I will have to slip away


    And when the daylight comes I'll have to go
    But tonight I'm gonna hold you so close
    Cause in the daylight we'll be on our own
    But tonight I need to hold you so close


    Oh-whoa, oh-whoa, oh-whoa-oh-oh-oh-oh-oh-oh
    Oh-whoa, oh-whoa, oh-whoa-oh-oh-oh-oh-oh-oh


    Here I am staring at your perfection
    In my arms, so beautiful
    The sky is getting bright, the stars are burning out
    Somebody slow it down


    This is way too hard, cause I know
    When the sun comes up, I will leave
    This is my last glance that will soon be memory


    And when the daylight comes I'll have to go
    But tonight I'm gonna hold you so close
    Cause in the daylight we'll be on our own
    But tonight I need to hold you so close


    Oh-whoa, oh-whoa, oh-whoa-oh-oh-oh-oh-oh-oh
    Oh-whoa, oh-whoa, oh-whoa-oh-oh-oh-oh-oh-oh


    I never want it to stop
    Because I don't wanna start all over
    Start all over
    I was afraid of the dark
    But now it's all that I want
    All that I want, all that I want


    And when the daylight comes I'll have to go
    But tonight I'm gonna hold you so close
    Cause in the daylight we'll be on our own
    But tonight I need to hold you so close


    And when the daylight comes I'll have to go
    But tonight I'm gonna hold you so close
    Cause in the daylight we'll be on our own
    But tonight I need to hold you so close


    Oh-whoa, oh-whoa, oh-whoa-oh-oh-oh-oh-oh-oh
    Oh-whoa, oh-whoa, oh-whoa-oh-oh-oh-oh-oh-oh
    Oh-whoa (yeah), oh-whoa (yeah), oh-whoa (yeah), oh-oh-oh-oh-oh-oh (yeah)
    Oh-whoa (yeah), oh-whoa (yeah), oh-whoa-oh-oh-oh-oh-oh-oh
    4:43 seconds


    Character 1 - Soldier
    Character 2 - Businessman




    Character 3 - Old man or ill person






    The idea is all about how people are spending their last nights together. The idea featured 3 separate groups of people who are spending their last night together for a variety of different reasons such as leaving to go to the army, Going away to another country for work and someone dying.
    The entire video would be set over the course of one night, it would consist of people enjoying themselves with their families and friends before having to leave when the sun rises. The video would be mainly narrative based but would have some small elements of performance.
    The singer would be Either the characters but from the future looking back on there time with their families, or someone who is completely unrelated to the story line.
    The video would have a range of different tones throughout the song but always have  signals that daylight would come which would remind the characters that they didn't have long left when they just begin to forget.
    The video would end with everyone having to leave their friends and family when sun begins to rise and the final shot would be of the sun rising that is slightly sped up before fading out.

    The music video will be set in 3 separate locations. Either in 3 separate houses to show a change of location or 2 houses and a hospital. The story will follow 3 different people during their last nights with their loved ones. The shots will flick between the different locations during different parts of the song. The editing will hopefully be used match the pace of the song and will also switch between locations and shots using the beat of the song.
    The singer of the song will be either the characters looking on at themselves with their families as if they were from the future or someone who is not related.


    Tuesday, 13 October 2015

    Examples of music video production - unit 29: Music video production


    The first music video that I will be analysing is "Wake Me Up" by Avicii. The song was directed by  Mark Seliger and C.B. Miller.
    The music is a mix of Pop and club music. The music video includes the characteristics from both of these genres including product placement, which is fairly common in Music videos for Pop songs and footage from live events and concerts that is often included in club music videos. The artists Avicii often put live footage into their music videos.
    Lyrical and visual relationship
    During the first minute of the music video the lyrics "so wake me up when its all over" are amplified by the main focus' of the video walking through a town filled with people that are staring at them and who seem to be judging them. This illustrates the fact that the main characters are living in a nightmare and no longer want to live in a world where they do not fit in with the people around them. This occurs 38 seconds into the song.
    Another occasion in which the visuals on screen back up the lyrics of the song occurs 51 seconds into the song. "I didn't know I was lost" is matched on screen with more shots of the main characters not fitting into the environment around them. This emphasises the key message of the song showing that the main characters really don't fit in to their surroundings.
    Musical and visual relationship
    Visual representation is affected by the music throughout the song. Things such as cuts and pace are
    affected by the music. The speed and style/tone of the music are all directly linked to the visuals on screen.
    An example of this is when both the song and the editing increase in speed simultaneously. This is during the live footage from a concert. As the music speeds up so does the editing speed. The amount of cuts increases also helping to increase the pace of the song.
    An example of how the pace of the song is linked in with the visual representation occurs at the beginning of the song. To start with the song is very slow paced and so the music video matches this. A slow motion effect is used at the start whilst the pace is slow but is then removed as the pace increases.
    Artist inclusion
    During the video not much of the artist is actually scene. During one part of the song a few close ups are used but during the larger majority actors are used to tell the story of the song. However the groups image is strongly put across during the few seconds that they are seen in the clearly match the style that they have been previously associated with. Another way that the groups style is expressed is through the main focuses and characters in the video. The characters that are seen on screen are also dressed in a similar fashion style to the group whilst still matching the setting around them with some differences making them stand out from the crowd.
    As with other music videos the same style has been highlighted. An indie look is present during other music videos that have been produced by the band.
    The notion of looking
    Neither the artist nor any of the actors included in the music video are presented in a sexualized manner. An attractive actress is used to present the main character but is never displayed sexually to the audience. The camera work is not used in this way either. None of the shots are used to focus on sexual tone or idea. The first time that we see the main character she is wearing sleep wear. If the band wished to sexualize the character then they would have used costume and exposed her a large amount. However she is wearing a nightie that covers her entire body, this is an example proving that they had no intentions to create any kind of sexual undertone in their video.
    Intertextual references
    In the music there are no links to other music videos, films or TV. However aspects of the stars image are advertised during the song. Things such as clothing brands and mobile companies that are associated with the band are include during product placement with in the video.
    An example of then this occurs is during the live footage that is used. During this time you can see a phone being used and the model and company can clearly be identified.
    Basis of music video
    The video is mostly narrative based however it does include elements of a performance based music video such as live footage.
    Conclusion
    In conclusion The music video for the song "Wake Me Up" by Avicii was created for mainly narrative purposes but also for an advertisement of them selves. Product placement is a common occurrence in this video and the stars image is reinforced hugely using clothing and brands. The directors did not see any need to include any sexual undertones within the music video, I believe this is because it would not have matched the style of the music or of Avicii themselves. The music video is directly effected by the pace of the song things such as cuts and effects are used depending on what the music pace is set at. A great job is done at using on screen images to reinforce the messages that lyrics provide throughout the song.

    The second music video that I will be analysing is "Uptown Funk" by Mark Ronson ft. Bruno Mars. The music video was directed by both Bruno Mars and Cameron Duddy.
    This song belongs to the Pop genre. The song includes multiple characteristics of this genre. The first characteristic that is evident is choreography. All though the choreography is basic it is used throughout  the entire video. Many other artist that create pop music also include large amounts of choreography, the best example of this is Michael Jackson. Another thing that this song has which is often seen in other pop music videos is a catchy chorus that can be sang along to.
    Lyrical and visual relationship.
    The song is about someone who is very confident with them selves and their image. The visuals of the music video are used to express the confidence that Bruno Mars' character contains and how he can use it to his advantage all of the visuals amplify the lyrics.
    The main characters confidence with his own image is indicated through the lyrics "I gotta kiss myself im so pretty". During this line we can see the main character dressed in stylish clothing that compliments his self image. He also kisses his own hand during the song which clearly indicates that he loves himself.
    "I'm too hot" are lyrics that are repeated throughout the song and on each occasion the main character is in some sort of situation flaunting his confidence. The first time that this is said he is surrounded by other very confident people who are clearly in admiration of him. This emphasises the power of the character which is one of the indications that the lyrics give throughout the song.
    Musical and visual relationship.
    The visuals on screen are often changed in relation to the pace of the song or even what is being said. The Lyrics "I'm too hot" are always said in a different camera angle during the first section of the song. Before that line is said the camera is usually filming a mid or wide shot but then as soon as the lyrics are sung the video cuts to a lower angled shot. This is repeated numerous time during the song.
    Another way in which the visuals are affected by the music is due to the pace. The number of cuts is linked to the speed or pace of the song at that time. For example in the lead up to the first chorus as the amount of cuts rapidly increases in coordination with the pace of the song.
    The chorus of the song is very smooth and enjoyable and so the visuals on screen also change. A lot of panning shots are used from a whole variety of different angles.
    Artist inclusion.
    The artist of the song is included in almost every shot of the music video. He is given a very specific look that is very different to the looks that he has had before. Bruno Mars was previously seen as a modern stylish man who was most famous for his soppy style love songs which were very popular. However in this music video he is dressed in a more retro style of clothing in order to have a mush more unique style compared to his other music videos. A lot of close ups of the artist are used leaving you with no doubts as to who the music video is trying to promote.
    The notion of looking.
    The artist is made to look extremely stylish standout in his appearance. This may lead some people to find him attractive but he is not presented in a sexual way. Other characters in the video are also presented in this way using their costumes and also the choreography that is used throughout. The camera work is used to represent style and power, virtues which some people may find attractive but no sexual undertones are included in the video.
    Intertextual references
    No references are included from any of the stars previous work I believe this to be because it does not link with the previous style that the artist had. Bruno Mars was previously seen as a good guy but in this music video he is given a bad boy attitude that makes it a stand out performance, separating it from his other work.
    There are also no references that are made to unrelated things such as films or TV programs.
    Basis of music video
    The video is mainly performance based due to the choreography and style of music. However it does contain a few elements of narrative such as characters being placed in situations.
    Conclusion
    To conclude the music video is mainly performance based and is a complete contrast to all of the previous work done by the artist. He is provided with a new look and personality to match his completely new style of music. The artist is hugely promoted within the music video as he is included in almost every shot. The music is directly linked to linked to the visuals using things such as pace to match the editing and the video also does a great job of amplifying the message and points that are put across by the lyrics of the song.

    Sitcom information/research "Lines of Justice" - Class task


    Undercover protocols


    To go "undercover" is to avoid detection by the entity one is observing, and especially to disguise one's own identity or use an assumed identity for the purposes of gaining the trust of an individual or organization to learn or confirm confidential information or to gain the trust of targeted individuals in order to gather information or evidence. Traditionally, it is a technique employed by law enforcement agencies or private investigators, and a person who works in such a role is commonly referred to as an undercover agent


    Undercover detectives now get acting lessons on how to better portray villains. Waiting uniformed officers are now mandated at all undercover operations, and backup plainclothes detectives on those assignments wearing highly visible raid jackets are available to help undercover operations. Supervisors must take intensive training programs about managing crises and high-risk operations.

    Acting Lessons Included
    • Uniformed officers are now mandated to be at all undercover operations, along with plainclothes police wearing highly visible jackets, to help undercover officers quickly.
    • Undercover supervisors are undergoing training programs for managing crises and high-risk operations.
    • Officers with acting experience are giving undercover detectives lessons in how to better portray villains.
    • New, specialized psychological screening is given to undercover candidates.
    Undercover agents should not be confused with law enforcement agents who wear plainclothes. This method is used by police and intelligence agencies. To wear plainclothes is to wear "ordinary clothes", instead of wearing a uniform, to avoid detection or identification as a law enforcement agent. However, plainclothes police officers typically wear suits, carry normal police equipment and normal identification. Police detectives are often assigned to wear plainclothes instead of the uniform typically worn by their peers. Police officers in plainclothes must identify themselves when using their police powers; however, they are not required to identify themselves on demand and may lie about their status as a police off

    Tuesday, 6 October 2015

    Assignment Log - unit 29: Music video production

    Today my team came together to discuss task 1 of our assignment. Task on is a group task where we must create a presentation stating why a band should have a music video. We decided that the best idea was to each take an individual section of the task and research it as much as possible. After that we would then bring all of the information gathered and fit it into 1 presentation.
    I received the subject of synergy to research and to find how it would link with a music video to help the band become more publicised and popular




    Today we presented task 1 to the class. whilst creating our presentation everyone was given their own area to research and add to the presentation. Everyone managed to find there own information in a great amount of detail. We all presented what we had found and I think that it went very well.

    Tuesday, 29 September 2015

    Six Word Stories - Class task

    Happiness is...
    A balance of hormones creating emotion.


    Childhood memories...
    Everything with a little less magic


    When I grow up...
    I will be successful and content


    The best thing about this week will be...
    Getting through it with no trouble


    A six word romantic question...
    How did I get this lucky?


    Your future Epitaph...
    Follow your dreams until the end.




    The uninvited guest...
    Tearing through the door he stood.




    The reason you write...
    To escape reality and find adventure.
    Some really bad advice...
    Act first, think about it later.


    The future world will be...
    Beyond our wildest dreams and expectations.
    The past was...
    A much simpler time in history.


    A message from someone haven't seen in years...
    A surprise that you don't expect.
    They can take my life but they will never take my...
    My strong spirit and fierce determination.


    Being a writer is...
    Creating life and adventure using ink.
    The world today is...
    On the brink of a war.


    The thought of this assignment makes me...
    Slightly worried about creating an idea.

    Sunday, 27 September 2015

    "Whos Laughing Now" 20 shot analysis - unit 29: Music video production


    Shot 1 is an establishing shot. It is used to set the scene and give the audience an idea of where this is happening.
    Shot 2 is an over the shoulder tracking shot. This shot is used to establish who the main focus of the music video is. It also labels her as the protagonist.
    Shot 3 is a mid shot. It focus is on 4 different girls dressed in pink who seem to be making fun of the first girl who had just been highlight as the main focus. From this we can infer that they are the antagonists of the video. This could also be seen a reference to the film "mean girls" which would make sense due to the costume they are wearing.
    Shot 4 is a wide shot that again highlights some main characters and establishes that they are inside a class room using props.
    Shot 5 is a dirty 2 shot. It also highlights more characters.
    Shot 6 is a master shot that highlights that all of the characters are in the same room.
    Shot 7 is a close up on one of the antagonists that tags her as the ring leader.
    Shot 8 is a master shot that shows that all off the main characters are bullying the protagonist.
    Shot 9 is a close up on the protagonists with the ring leader in the back ground pulling her hair. This conveys that it is not just verbal abuse that she has to deal with it is also physical.
    Shot 10 is a close up of another class mate that shows their reaction to what is happening.
    Shot 11 is a wide shot that includes the protagonist and all of the antagonists. This expresses all of their emotions and reactions at once.
    Shot 12 is a dirty close up that gives a new angle on the bullying that is occurring.
    Shot 13 is another close up on the main antagonist.
    Shot 14 is a wide shot that includes one of the antagonists and other classmates
    Shot 15 is a master shot that shows all the characters again.
    Shot 16 is a close up of the protagonist. The shot is used to show the emotion on her face.
    Shot 17 is a close up of Jessie J behind a table. This shot is used to promote Jessie so that she is in her music video.
    Shot 18 is a close up of another student which is used to show his reaction to what is happening.
    Shot 19 is another close up of Jessie J. She is this time dressed as a teacher and looks half a sleep. This shot is being used to show how Jessie thought that the teachers didn't care about what was happening.
    Shot 20 is another close up on the antagonists face to express her emotion and response to what has been happening.

    Thursday, 24 September 2015

    Music video commisioning process - unit 29: Music video production

    The first step in the commissioning process of a music video is to reply to a brief given by a music production company i.e. Warn bros. You must then create a presentation explaining your idea in great detail so that it can be visualised easily by the producer. If your presentation is received well and your idea is chosen then you can move onto the pre-production process. You will be given a budget and time in order to work with the artist so that your vision is captured in its entirety and completed to a professional standard. 

    Sunday, 20 September 2015

    The developement of image over time through music videos - unit 29: Music video production

    Michael Jackson "The King Of Pop"

    Michael Jackson was a hugely successful singer/song writer who was regarded as one of the best musicians to ever live.
    He was born on the 29 of august 1958 and was 1 of 8 children. He began his professional music career as part of the Jackson 5 in 1964 a soul group which stared him and his 4 brothers. They were responsible for creating songs such as "I'll be there" and "The love you save". Jackson began his solo career in 1971 and from there he became a popular figure in the Pop genre of music, creating hit after hit that reached the top of the charts. Despite a few controversies in his personal life nobody could argue that he was an extremely talented individual and one of the best singers of his era. On the 25th of June 2009 Jackson died whilst at his mansion in LA. Attempts to resuscitate him were unsuccessful and he was announced dead at 2:26 pm local time at an LA medical centre.

    Michaels career began as a member of the Jackson 5 in which he was the lead singer. He was portrayed as sweet little child in his music videos that always had a smile on his face. Their music videos consisted of the group singing the song whilst playing instruments and performing basic choreography. This portrayed the band as a very upbeat group that sang very joyful songs. An example of where this is the case is in the music video for the songs "ABC" and "I Want you Back"
     

    Jacksons image developed further in his career when he became a solo artist. He made the transition into a natural performer increasing the amount of choreography in his music videos to match the songs of a higher tempo that he was singing. The music videos also told a story unlike his days in the Jackson 5 where the music videos consisted of just sing and basic choreography. Songs such as "thriller" and "Bad" demonstrate these points.
    Jacksons style continued to adapt even further towards the end of his career, he used both his songs and music videos to convey important messages to his audiences and less about entertainment. The choreography from is earlier videos was manly removed in order the put emphasis on the true meanings of the songs. "Earth Song" is the best example of how Jackson expresses what he thinks and makes people others think using the music video and lyrics.
     
    "Man In The Mirror" is also a brilliant example of the points above.

    As well as his physical changes throughout his career Jacksons style also changed a great deal over time. At the beginning of his Career the record company (Motown) sold the band by placing them on music channels such as MTV and a range of other TV programs. They also had there own style in which every member of the band kept to throughout all of their music videos.
    As he became a solo artist his style also changed the costume that was worn in the music videos was relevant to the time and fashion trends. This was also the same with any backing dancers or anyone else that would appear in the videos. Other things such as hairstyles were also used in these ways. The locations that were used in the videos during this time are mostly urban settings. I think this is because of his style of music and also that the majority of people live in urban places making him a more relatable person to the audience.
    Towards the end of his career Jackson was world famous and just having his name on a song meant that it would gather a lot of attention. This meant that there was no longer any need for Jackson to be advertised in his videos as much as he was. This left room to place images and footage that were more relevant to the lyrics of the song. The music video for the song "Man in the mirror" does not feature Jackson at all.
    Camera work and editing is used to match the style and tempo of the songs. The Jackson 5's music videos featured very little alteration in the camera work and editing this is due to the type of choreography that they used which was very minimalist and also to the fact that they usually did not change locations in there music videos, remaining in the same place for the entire song.
    During his solo career editing was used to match the high tempo of the songs with a variety of different shots and angles being used in every video. Editing is also used as the changes in location were often a common occurrence during the songs. For example in the "Thriller" music video many different settings were used throughout including a cinema and a graveyard.
    In his later videos Editing was used a very large amount to piece together different footage that was set in different places around the world and even set during different times. An example of this is in "Earth Song".
    I think that the main cultural significance of Michael Jackson was his entertainment ability the levels of choreography that featured during his videos were extremely large and he was the first person to really make his style of music popular. However I also think that he was extremely important in the fact that he conveyed messages through his music. When someone as famous as Michael Jackson raises awareness for a cause it is certainly going to get a lot more support.
    To conclude Michael Jackson made the transformation from a sweet child to a inspirational entertainer and preacher. He kept up with trends whilst also keeping his own specific style and created songs and videos that got the world talking every single time. Weather it was to do with how fast and exciting they were or how hard hitting the message attached to them was. Michael Jackson truly is the King Of Pop. 

    Tuesday, 8 September 2015

    Maroon 5 - Sugar - unit 29: Music video production

    The music video to the song Sugar by Maroon 5 is in my opinion the most entertaining music video that I've ever watched. The video consists of Maroon 5 driving across LA and finding as many weddings as possible to sing at to surprise the Bride, Groom and all the guests. The reason that I enjoy this music video is that every time a watch it, it puts a smile on my face and makes me happy. The idea for the music video is so creative and different it makes the video unique to any other video I have seen.

    A Quote To Get You Started - Class task

    

    Industry roles - Class task

    In the film and TV industry I am not sure about the exact role that I would be best suited to. However the role of director does interest me a lot and I personally think that I would be good at this role as it involves making decisions which am quite good at. The idea of being responsible for a films production sounds like it could be a lot of fun.